Hey I’m Alex,Often mistaken for a doctor (or the son of one)—Google me, maybe one day I’ll top the SEO.
In reality, I’m a violinist-turned-visual artist who takes creativity to new heights—literally. From symphony halls to skyscraper edges, my journey has been as dizzying as my photography. Starting out as an orchestral violinist, I learned to evoke emotion through music—a skill I later applied to photography and videography, crafting visuals that resonate as deeply as a symphony.
My first brush with public attention? Getting banned from UberEats and my vertigo-inducing "rooftopping" photography, which landed me features in the Daily Mail and on Channel 9 with Peter Hitchener. More on that HERE.
After five years in freelance photography and directing music videos, I’ve evolved into an Art Director/Creative. So far, I’ve helped shape campaigns for 7-Eleven, Samsung, Officeworks, and La Trobe University at CHEP Network. My goal? To create ads that break through the 8.25-second attention span and leave a lasting impact—fuelled by my obsession with semiotics.
Want to chat or need a creative mind? Reach out via LinkedIn or email.
(Still looking for a doctor? I might know a guy.)
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