Earned PRMy journey in visual arts has always been about uncovering rare perspectives in a world where originality feels increasingly scarce. With cameras in nearly everyone’s hands, standing out means going further—sometimes literally.
That pursuit led me to an unconventional approach to photography, one that often took me to dizzying heights and precarious angles. It wasn’t long before I was joined by Bryce Wilson, known as “Australia’s own Spiderman,” as we explored rooftops, high-rises, and hidden vantage points that most people never get to see. Our goal wasn’t just to capture a city skyline—it was to offer a glimpse into spaces typically reserved for the privileged few.
But for me, urban exploration wasn’t about the thrill—it was about storytelling. It was about shifting perspectives, both visually and conceptually, by pushing the boundaries of where and how a moment could be captured.
This work naturally caught the attention of the media, landing me my first significant coverage in Daily Mail and later, Channel 9 News with Peter Hitchener. The visceral reactions these images provoked—from awe to controversy—only reinforced my belief in photography’s power to challenge and captivate.
These experiences became a catalyst, pushing me deeper into the world of visual storytelling, where every shot isn’t just an image, but a feeling.
My second encounter with the media came in the form of a McDonald’s frenzy, thanks to an unexpected loophole during the Australian Open.
SportsBet was running a promotion to counter UberEats, offering free Big Macs, but after a little quick thinking and tinkering, I realized something interesting—the promo code actually applied as a $7.50 discount. With McDonald’s orders totaling $5 (including the delivery fee), that left $2 unaccounted for.
Naturally, there was only one thing to do: maximize the loophole.
What started as a curious experiment quickly spiraled into a hilarious spectacle—UberEats drivers arriving non-stop, each carrying tiny bags of cookies, fries, and McDonald’s side items, all funded by the leftover promo credit. By the end, we had 40 separate orders, all completely free.
The chaos soon caught the attention of the Daily Mail, turning into a viral story. While it ultimately ended with our Uber accounts getting banned, the free food, the absurd footage, and the sheer ridiculousness of the situation made it one of my most memorable media moments.
