La Trobe UniversitY

Woman in Sport

  • Art Direction

There is more than just a pay gap between mens and womens sports. Research into injury prevention has traditionally focussed on male bodies - creating an injury equality gap and sidelining promising female players.

La Trobe are world leaders in correcting this – pioneering research and initiatives aimed at ensuring equity in sports, focusing particularly on the unique needs of female athletes.

Leveraging the global stage of the World Cup and the Matildas fever sweeping the nation – it was the perfect time to spotlight this disparity and recruit the next generation of supporters in advancing gender equity in sports, making a critical issue visible at a crucial moment.

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